1. Necessary
Necessary technologies support core operation, security, and saving your cookie preference. The full choice is stored in your browser’s local storage under build_amplify_cookie_consent_v1. The first-party ba_consent cookie stores an explicit on/off summary for analytics, advertising, and functional categories for up to one year, on the site-wide path, using SameSite=Lax and Secure on HTTPS. Necessary storage cannot be disabled through the preference panel because the panel itself needs to remember your choice.
2. Analytics
Analytics technologies may measure page use and events such as WhatsApp clicks, form starts, pricing views, demo views, and advertising inquiries. This category is disabled by default. Enabling it permits measurement only when an analytics provider has also been configured.
3. Advertising
Advertising technologies may support conversion measurement, attribution, retargeting, and audience features for services such as Google Ads or Meta Ads. This category is disabled by default. Enabling it permits those technologies only when an advertising provider has also been configured.
4. Functional
Functional technologies may support optional features that are not necessary to view the site. This category is disabled by default. The site currently works without optional functional storage.
5. Managing choices
Use “Cookie Preferences” in the footer to accept, reject, or change optional categories. Accept All and Reject Non-Essential have equivalent access in the initial banner. You can also clear site data in your browser, which will make the banner appear again.
6. Future changes
If analytics, advertising, embedded media, chat, or other services are added, this policy and the enforcement logic should be updated before deployment. A consent banner alone is not enough; optional tags must honor the stored category choices.